Los Angeles
The Great Shakeup
Verbal Slick was hired to capture dynamic content for The Great Shakeup, a groundbreaking competition that honors the artistry of Black Cocktail Craftsmen, who represent less than 6% of mixologists in the U.S. This powerful event isn’t just about winning—it’s about creating visibility, opportunity, and celebration for Black talent in an industry where they’ve long been overlooked.
SCOPE
To document and produce high-quality visual content that captures the energy, talent, and cultural significance of The Great Shakeup, a competition dedicated to celebrating Black Cocktail Craftsmen. Verbal Slick will ensure that the event’s mission and impact are effectively conveyed through video and photography assets for digital promotion, archival, and brand storytelling.
RESULTS
Successfully captured the essence and energy of The Great Shakeup, spotlighting the artistry and presence of Black mixologists in a celebratory, culturally rich environment.
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Delivered premium visual assets that increased digital engagement and amplified the event’s core mission of representation and access.
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Provided The Great Shakeup with branded content to support press outreach, sponsor reports, and year-round marketing efforts.
