
CAL LUTHERAN UNIVERSITY
The videography and photo campaign for Cal Lutheran University’s Black Fellowship Program aimed to showcase the program’s mission, achievements, and impact on student life, fostering greater engagement and recruitment. The goal was to visually highlight the fellowship’s contributions to academic success, community building, and diversity.

Mission
The campaign utilized professional video and photography to capture authentic moments of fellowship events, student interviews, and community gatherings. By combining behind-the-scenes footage, personal testimonials, and dynamic visuals, the content was tailored for use across digital platforms, including the university’s website and social media channels.
Results
The campaign successfully increased visibility for the Black Fellowship Program, driving higher engagement with prospective students and fostering a deeper connection with current members. The content resonated with audiences, strengthening the program’s presence both online and within the broader academic community, leading to increased inquiries and applications.
