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SONY PICTURES
THE WOMAN KING | MULTI-CITY
The marketing campaign for Sony Pictures’ The Woman King and Hulu’s Reasonable Doubt aimed to increase viewership by driving awareness and audience engagement through culturally resonant storytelling and strategic outreach.

Mission
By leveraging multi-city activations, influencer partnerships, and exclusive screenings, the campaign connected with Black audiences on a deeper level. Digital storytelling, social media engagement, and collaborations with Black-owned businesses amplified the films' themes of power, justice, and resilience.
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