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SONY PICTURES RELEASING

THE WOMAN KING | Multi-Market Screening Program + Content Capture

The marketing campaign for Sony Pictures’ The Woman King and Hulu’s Reasonable Doubt aimed to increase viewership by driving awareness and audience engagement through culturally resonant storytelling and strategic outreach.

SCOPE

By leveraging multi-city activations, influencer partnerships, and exclusive screenings, the campaign connected with Black audiences on a deeper level. Digital storytelling, social media engagement, and collaborations with Black-owned businesses amplified the films' themes of power, justice, and resilience.

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  • Campaign Format: Multi-City Screenings, Staffing, Photography, Videography

  • Partners: Divine 9, HBCU current + Alumni

  • Markets: Atlanta, Charlotte, Chicago, Los Angeles, New Orleans

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RESULTS

The campaign successfully expanded audience reach, generating strong social buzz, high attendance at screenings, and increased viewership across both titles. Authentic community-driven engagement fueled excitement, reinforcing each project’s cultural significance and impact.

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