ONYX COLLECTIVE
REASONABLE DOUBT | Multicultural Promotional Tour
Hulu’s Reasonable Doubt launched a dynamic multi-city marketing campaign to engage audiences through exclusive screenings and cultural activations. By tapping into community influencers, Black-owned venues, and social media storytelling, the campaign sparked conversations around the show’s bold themes of justice, power, and identity. This immersive approach deepened audience connection, making Reasonable Doubt a must-watch legal drama.
SCOPE
The mission of the multi-city marketing campaign for Hulu’s Reasonable Doubt was to increase viewership by creating immersive experiences, leveraging cultural influencers, and engaging Black audiences through exclusive events and digital storytelling. By fostering authentic connections, the campaign heightened anticipation and expanded the show’s reach.
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Campaign Format: Immersive Activation + Talent Movement + Broadcast PR + Multi-Market Screenings + Content Capture
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Partners: XL Festival (Chicago), Hip Politics, DNC
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Target Audience(s): HBCUs, Divine 9, Politicians, Influencers
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Markets: New Orleans, Chicago and Dallas
RESULTS
The campaign effectively boosted viewership and audience engagement, with increased social media buzz, high attendance at events, and a surge in Hulu subscriptions. It successfully captured the attention of the target demographic, expanding the show’s reach and reinforcing its cultural relevance within the African American community.
