SWAGGER FYC SCREENING
The FYC (For Your Consideration) screening campaign for Apple TV’s Swagger, led by Reggie Rockbythewood, aimed to generate critical buzz and build momentum for award season recognition by engaging industry professionals, influencers, and tastemakers. The goal was to increase the show's visibility and attract nominations by showcasing its compelling storytelling and cultural relevance.
Mission
The campaign included exclusive screenings in key cities, with Reggie Rockbythewood attending to engage directly with audiences and industry leaders. Partnering with entertainment and sports influencers, the screenings were coupled with intimate panel discussions, Q&A sessions, and targeted digital campaigns that highlighted the show's themes of social justice, basketball culture, and youth empowerment.
Results
The campaign successfully generated significant industry attention, resulting in increased conversations around Swaggerand its impact on both entertainment and social issues. The screenings garnered positive reviews from critics, contributed to award season buzz, and ultimately elevated the show’s standing within key voting groups, increasing its chances of critical recognition.
